About transform.forward

Change starts here.

Organizations need people to lead change. We help you get there.

We believe change isn’t just inevitable—it’s an opportunity. In a world where complexity, competition, and disruption are constant, transformational change is what sets thriving organizations apart. We help people and organizations harness that change to drive innovation, sharpen their competitive edge, and shape a more intentional future. Our mission is to empower leaders and teams to realize their full potential through expert strategy consulting and human-centered change management. Whether adopting new technologies, evolving business models, or reimagining the way work gets done, we partner with clients to turn bold ideas into sustainable action. With the right support, insight, and strategy, anyone can lead meaningful transformation. That’s why we meet our clients where they are and help them move forward with confidence. Let’s navigate what’s next, together.

Why transform.forward?

The term transform.forward (or t.f) stems from game design and coding concepts. It refers to the direction an object is facing in a computer program. A "transform" stores information about an object's position, size, or angle. The "transform.forward" is a special part of the transform that shows which direction the object is moving. Similar to this coding concept, we help organizations understand themselves so they can move in a forward trajectory.

Dr. Adam R. Cebulski

Meet the Founder

Dr. Adam R. Cebulski

Dr. Adam R. Cebulski is the Founder and CEO of transform.forward. He is an innovative, data-driven strategic executive focused on continual improvement to accelerate personal and organizational growth. He is an experienced organizational leader with over 20 years of experience in change management, strategic planning, people management, program development, organizational growth, operational improvement, and storytelling. Dr. Cebulski has consistently made an impact through leadership, relationship-building, and strategy for organizations of all types – from large educational institutions with established processes to high-growth technology startups.

Curated Project Teams

Each engagement is scoped down to the smallest detail to ensure you receive the best coach or consultant to ensure you have the best expertise for the project. We have a broad network of individuals who work with us an project-specific basis. Their expertise ranges from Research Analysts and Project Managers to Executive Coaches and Consultants. We’re always on the lookout for talented professionals to join our projects. Feel free to submit your interest below and we’ll reach out if we have any upcoming projects that match your skillset.